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- PRSA-NY reserves the right to exclude any entry for any reason. Refunds will not be given should an entry be reviewed and subsequently rejected.
- Judges reserve the right to move entries to alternative categories they believe to be more appropriate.
- The decision of the judges is final.
- The judges' online score sheets are the property of PRSA-NY; these score sheets will NOT be shared with entrants.
- Shortlist Nominees will be notified by August.
- All Big Apple Award nominees should send at least one representative to the 2021 Big Apple Awards Gala to accept the award, should that entrant be named a winner.
- Ticket sales will launch on the PRSA-NY website when available.
- Each entry must have been produced with at least the majority of the public relations campaign and its results having occurred from 1/1/2020 through 12/31/2020.
Multi-year campaigns may be entered in successive years only if the elements submitted for consideration meet the above criteria.
- Once submitted, entries become the property of PRSA-NY.
- Entries are not confidential. However, during the submission process only, entrants may request that access to budget information be restricted to Big Apple judges.
- With the exception of the budget exclusion option noted above, PRSA-NY reserves the right to use entries or a reproduction of entries in part or in full. This may include posting on the PRSA-NY and/or Institute for Public Relations (IPR) websites, use at the PRSA-NY Big Apple Gala, promotion of future Big Apple Awards, and/or to provide a resource of successful programs for educational purposes.
- PRSA-NY recommends that submitters secure approval from clients and/or employers prior to submitting an entry. PRSA-NY accepts all award entries with the understanding this permission has been granted. Disputes involving clients, employers and submitters must be addressed by the parties involved. PRSA-NY will not mediate.
- A complaint that an entry was submitted without authorization may cause an entry to be disqualified; consideration will be given on a case-by-case basis.
- No refunds will be given to entries that have been submitted and subsequently withdrawn or disqualified.
LEARN FROM THE JUDGES
We asked industry experts, former judges, and recent award winners to share their tips for writing an award-winning entry (and mistakes to avoid along the way). Emmanuel Tchividjian, PRSA-NY’s chief ethics officer compiled the guidance we received into a great “How To” presentation that will help entrants communicate program goals, describe tactics, highlight measureable results and maximize your chances of winning one of the most prestigious awards in the communications industry.
- View the “How to Win a Big Apple Award” presentation (updated 2020)
LEARN FROM THOSE WHO HAVE ALREADY WON
Take a quick look at the top award-winning entries from 2018 and pick up a few insights from their presentations:
- 2019 BEST OF THE BEST
Butler Associates and Barasch McGarry for Sounding the Alarm on Male Breast Cancer in the 9/11 Community
- 2019 BEST BUSINESS/CAMPAIGN OUTCOMES
Carmichael Lynch Relate and Arla Foods for Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese
- 2019 BEST USE OF RESEARCH, MEASUREMENT AND EVALUATION sponsored by the Institute for Public Relations
M Booth and Marcel Sydney for #RepresentLove