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AWARD CATEGORIES & DEFINITIONS
CLICK HERE TO SUBMIT AN ENTRY FOR A 2023 BIG APPLE AWARD
REPUTATION & BRAND MANAGEMENT GROUP
1.Reputation/Brand Management & Brand Engagement
Programs that introduce, promote or enhance the image, profile and reputation of an organization to its key constituents, either proactively or in response to an issue, event or market occurrence.
A. Business
B. Government, Associations & Non-profit Organizations
C. Campaigns with Budgets of $200,000 or Less
2. Integrated Communications
Programs that blend various promotional strategies, tactics and tools to effectively and consistently communicate and organization’s brand, products and/or services to key audiences.
A. Consumer Products
B. Consumer Services
C. Business-to-Business
D. Government, Associations & Non-Profit Organizations
E. Campaigns with Budgets of $200,000 or Less
3. SPOTLIGHT: Brand Engagement
An activity or program that effectively and consistently communicates the brand’s message, engages the audience across media channels, and forms an attachment between the audience and the brand
EVENTS & OBSERVANCES GROUP
4. Events & Observances (1-7 days)
A stunt, event or series of events that draws attention to a product, service, organization or commemorative occasion of seven days or less.
A. Business
B. Government, Associations & Non-Profit Organizations
C. Campaigns with Budgets of $200,000 or Less
5. Events & Observances (More than 7 days)
A stunt, event or series of events that draws attention to a product, service, organization or commemorative occasion of more than seven days.
A. Business
B. Government, Associations & Non-Profit Organizations
C. Campaigns with Budgets of $200,000 or Less
PUBLIC SERVICE/ PUBLIC AFFAIRS GROUP
6. Public Service
Programs that foster public understanding or promote a call to action regarding a societal issue or cause.
A. Business
B. Government, Associations & Non-Profit Organizations
C. Campaigns with Budgets of $200,000 or Less
7. Public Affairs
Programs that create public awareness of a specific issue or political candidate or that are designed to affect legislation, government regulations, or political action at the local, state or federal government level (If federal, the candidate or issue must originate from the New-York Metro Area)
A. General Entries
B. Campaigns with Budgets of $200,000 or Less
CONSUMER MARKETING GROUP
8. Marketing Consumer Products
Programs that publicize and promote new or existing products to a consumer audience.
A. Healthcare
B. Technology
C. Beauty
D. Fashion
E. Food, Beverage, Hospitality
F. Packaged Goods
G. Non-Packaged Goods
H. Other
I. Campaigns with Budgets of $200,000 or Less
9. Marketing Consumer Services
Programs that publicize and promote new or existing services to a consumer audience
A. Healthcare
B. Technology
C. Finance
D. Travel & Tourism
E. Restaurant/Bar & Retail
F. Real Estate
G. Sports
H. Arts, Culture, Media & Entertainment
I. Other
J. Campaigns with Budgets of $200,000 or Less
10. Best Use of Spokesperson/Influencer
Creative, appropriate and effective identification, engagement and use of an ambassador, celebrity or other influencer to introduce, enhance or promote an organization or brand message to key audiences.
A. Healthcare
B. Technology
C. Finance
D. Travel & Tourism
E. Restaurant/Bar & Retail
F. Real Estate
G. Sports
H. Arts, Culture, Media & Entertainment
I. Other
J. Campaigns with Budgets of $200,000 or Less
11. SPOTLIGHT: Best Use of Spokesperson/Influencer
Creative, appropriate and effective identification, engagement and use of an ambassador, celebrity or other influencer to introduce, enhance or promote an organization or brand message to key audiences via a specific platform
A. Instagram
B. TikTok
C. Twitter
E. Facebook
F. YouTube
G. Pinterest
H. LinkedIn
12. Best Use of Owned Social Media
Creative and impactful use of a brand, company or organizations’ owned social media channels to communicate a message, engage with key audiences and drive conversation.
A. Healthcare
B. Technology
C. Finance
D. Travel & Tourism
E. Restaurant/Bar & Retail
F. Real Estate
G. Sports
H. Arts, Culture, Media & Entertainment
I. Other
J. Campaigns with Budgets of $200,000 or Less
BUSINESS-TO-BUSINESS GROUP
13. Marketing Business-to-Business
Programs that publicize and promote new or existing products or service to a business audience.
A. Professional Services
B. Financial Services
C. Products
D. Other
E. Campaigns with Budgets of $200,000 or Less
14. Crisis Communications & Issue Management
Programs that deal specifically with internal or external situations that require an immediate response (includes proactive and reactive programs designed to protect and defend an individual or an organization facing a public challenge to its reputation as well as programs for crisis, disaster or emergency preparedness, response and management) as well as programs that deal with issues that could extraordinarily affect ongoing business strategy consistent with an organization's mission, values, vision and best practices.
A. Business-to-Business
B. Business-to-Consumer
C. Global Companies
D. Campaigns with Budgets of $200,000 or Less
15. Internal Communications
Programs that enhance an organization's relationship with its employees and publics directly allied ith the organization, such as members, affiliated dealers and franchises.
A. General Entries
B. Campaigns with Budgets of $200,000 or Less
16. Investor Relations
Programs that effectively communicate an organization’s financial story and maintains relations with its shareholders, industry analysts, investment community and local business community.
A. Privately Held Companies
B. Public Companies
C. Campaigns with Budgets of $200,000 or Less
17. Legal & Marketing Communications
Programs that promote and publicize legal products and services
TARGETED MARKETING GROUP
18. Targeted Marketing About Gender & Identity
Programs that focus on gender and identity issues and/or publicize and promote new or existing products or services directed at people of one gender or at people of all genders.
A. General Entries
B. Campaigns with Budgets of $200,000 or Less
19. Targeted Marketing to Gen Z
Programs that publicize and promote new or existing products or services specifically directed to Gen Z.
A. General Entries
B. Campaigns with Budgets of $200,000 or Less
20. Targeted Marketing to Baby Boomers
Programs that publicize and promote new or existing products or services specifically directed to Baby Boomers.
A. General Entries
B. Campaigns with Budgets of $200,000 or Less
21. Multicultural Public Relations
Programs that focus on specific multicultural issues and/or publicize or promote new or existing products or service specifically directed at people of specific cultural backgrounds.
A. Targeted Marketing: Black Audiences
B. Targeted Marketing: Latinx Audiences
C. Targeted Marketing: LGBTQIA Audiences
D. Targeted Marketing: AAPI Audiences
E. Targeted Marketing: Persons with Disabilities
F. Targeted Marketing: The Underserved
G. Campaigns with Budgets of $200,000 or Less
DIVERSITY, EQUITY, INCLUSION & BELONGING GROUP
22. SPOTLIGHT: Diversity, Equity, Inclusion & Belonging
Demonstrates diversity, equity, inclusion and belonging through work on an external communications campaign
A. Business
B. Government, Associations & Non-Profit Organizations
C. Campaigns with Budgets of $200,000 or Less
23. SPOTLIGHT: Mental Health & Wellness
Demonstrates a focus on mental health and wellness through work on an external communications campaign.
A. Business
B. Government, Associations & Non-Profit Organizations
C. Campaigns with Budgets of $200,000 or Less
24. Diversity, Equity, Inclusion & Belonging in the Workplace
Programs designed to advance diversity, equity, inclusion and belonging in the workplace and yield measurable results.
A. Business
B. Government, Associations & Non-Profit Organizations
C. Campaigns with Budgets of $200,000 or Less
25. Mental Health & Wellness in the Workplace
Programs designed to advance mental health and wellness in the workplace and yield measurable results.
A. Business
B. Government, Associations & Non-Profit Organizations
C. Campaigns with Budgets of $200,000 or Less
26. The Ally Award
Communicators who have used their platform and skills to aid in improving the lives of marginalized persons and shown a commitment to DEI+B causes.
CORPORATE SOCIAL RESPONSIBILITY GROUP
27. Corporate Social Responsibility
Programs of a philanthropic nature that benefit charitable causes, the environment, consumers, communities, stakeholders and other members of the public sphere.
A. The Environment
B. Supply Chain
C. Packaging & Waste
D. Human Rights
E. Campaigns with Budgets of $200,000 or Less
MEDIA RELATIONS & CONTENT MARKETING GROUP
28. SPOTLIGHT: Executive Social Media
Creative and effective use of an executive’s social media channels to demonstrate thought leadership and drive conversations with key audiences.
A. Consumer Products & Services
B. Business-to-Business
C. Government, Associations & Non-Profit Organizations
29. SPOTLIGHT: Video
Creative content and/or innovative use of broadcast, streaming or other video content including B-roll, internal video, PSAs, SMT’s, Mobile, Shared or Social Media, Vlog, Viral Videos, etc.
A. Videos for Broadcast: Media Tour or B-Roll
B. PSAs
C. Social Video
D. Internal Video
E. Live Web Event
F. Other
30. SPOTLIGHT: Website, Blog or Microsite
Original, insightful or inspiring content published via a website, blog or microsite for the purpose of establishing authority and enhancing reputation in an industry
31. SPOTLIGHT: Podcasts
Audio or video delivered as part of a syndicated series that can be downloaded or streamed online. Listeners or viewers must be able to subscribe to updates that are either delivered automatically or made available to the subscriber in some aggregated form.
32. SPOTLIGHT: Experiential Marketing
Programs by a brand, agency or publisher to connect with consumers and encourage brand or organizational loyalty through indoor or outdoor experiences or via social engagement such as Facebook Live or Twitter Live.
33. SPOTLIGHT: Media Relations
Innovative, engaging or other successful techniques that captured the attention of influencers and media (consumer, trade or business) and connected them with a brand or client.
A. Cross Platform
B. Print
C. Online
D. Broadcast
34. SPOTLIGHT: Research, Polling & Analytics
Using data and insights to shape the direction of a program and improve outcomes.
35. SPOTLIGHT: The Next Big Thing in Tech
Creative use of an emerging technology, device or mobile app in support of a communications program.
IN-HOUSE COMMUNICATIONS GROUP
35. Best In-House Team
Awarded to internal teams that consistently generate results, surpass goals and objectives, and promote DEI+B among team members.
A. Health (Medial, Pharma, Wellness,etc.)
B. Consumer (CPG, Technology, Travel, Food, etc.)
C. Services (Legal, Financial, Professional, etc. )
D. Government, Associations & Non-Profit Organizations
E. Other
OTHER AWARDS
15 under 35 recipients
John W. Hill Award
PRSA-NY Award for Mentoring Excellence
PRSA-NY President’s Award
The Harold Burson Award - Sponsored by BCW
CCNY - PRSA-NY - Scholarship Award Recipient
Best of The Campaign Awards
Best of the Best
Best Use of Research, Measurement and Evaluation
Best Business/Campaign Outcome
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